By Brigid Reilly

this is a picture of me!

Stop Losing Great Leads To Clunky Copy

Hi, I’m Brigid, a freelance content strategist who turns hard-to-explain business ideas into copy people actually read and act on. I make your site and emails sound like you…only sharper.

If People Don’t Get It, They Won’t Buy It.

Most websites and campaigns fail for one simple reason: they make people think too hard. Your audience shouldn’t need to decode your message.

I help you fix that.

I organize the story, choose the right words, and guide readers to the next best step. No buzzwords. No filler. Just your true advantage at the heart of your story.

“We’ve achieved record enrollments this term. The website has elevated our recruitment efforts. We’re beyond pleased with the collaboration.”

— Dean, College of Business, University of Illinois Chicago

What I Do…

Make Your Websites Work

I design the words behind your website so they explain, connect, convert. From site maps to copy to content, I make sure the message guides people naturally from curiosity to contact.

The AllCampus website with callouts to including what is the brand personality, why you?, who is the customer, and how can you convert?

Discover Your Secret Sauce

Let’s figure out how you sound, what you stand for, and why it matters. Then we’ll shape that into simple, repeatable language your team can use.

A computer and a phone containing an article and email I've written respectively.

Find and Nurture Your Leads

From email campaigns to long-form articles, I write and edit the pieces that keep people reading. I also test headlines, subject lines, and calls to action to learn what really lands.

Who This Is For

  • A founder or marketer with a website that isn’t doing its job?
  • A team with a strong product and an unclear story?
  • An organization that needs email strategy that works?
  • A small business that knows it needs something (but isn’t sure what)?
  • A freelancer who needs a sharper website, portfolio, or résumé?

What you get: A content strategist who listens first and turns your unique vision into copy that does its job.

Questions You May Ask

What does a freelance content strategist actually do?

I help you figure out what to say, how to say it, and where it belongs. That usually means shaping your website, emails, or messaging so they sound like you and make sense to the people you’re trying to reach.

What kinds of projects do you take on?

Mostly websites, brand messaging systems, and email campaigns. I also jump in on content audits, UX writing, article writing, or one-off copy edits when teams need a second set of eyes.

Do you work with small businesses or larger organizations?

Both. I help small businesses and individual contributors define their voice and online presence. I also consult for universities and organizations that need content strategy and writing support.

How do you price your work?

Every project is different, but I price based on scope. After a short intro call, I’ll send a quote and timeline that fits your goals.

How can I get started?

Just fill out my contact form or send me an email at mbrigidreilly@gmail.com. Tell me a little about your project, and we’ll schedule a short discovery call to get started.

FAQ

It’s simple: choose the plan that suits your needs, and you’ll get an invite to your personal Trello board.

Add your tasks to the board, and I’ll take it from there. Once done, you’ll have the option to accept the result or request revisions until it’s perfect.

You can mark tasks as urgent, pause them, or archive the ones you’re no longer working on.

There’s no limit — add as many tasks as you need, and I’ll deliver them one by one.