Let's Connect

By Brigid Reilly

Freelance Content Strategist — Chicago

Earn Great Leads With Crisp Copy

I'm Brigid, a freelance content writer and strategist. I make your site and emails sound like you…only sharper.

Nearly a decade of experience ✦ Expertise in content data analytics ✦ Nearly a decade of experience

Grow Your Traffic Explore My Work
a stunning pic of me!

I've written for

UCLA Johns Hopkins Columbia UC Law SF UIC Business Pace University
100+
Programs led across top-ranked universities
49%
Lead-to-contact rate (up from 17%)
38%
Microsite lift after one targeted rewrite

If People Don't Get It, They Won't Buy It.

Most websites and campaigns fail for one simple reason: they make people think too hard. Your audience shouldn't need to decode your message. They should feel it, instantly.

I help you fix that. I organize the story, choose the right words, and guide readers to the next step. Then I stay in the data to see if it worked.

What clients say
★★★★★
"We've achieved record enrollments this term. The website is one of the many ways your team has elevated our recruitment efforts."
— Higher-ed leader, UIC Business
What I Do

My Content Strategy & Copywriting Skillset

01

Craft Websites That Work

I turn complex ideas into websites that feel effortless to read and easy to act on.

See website projects →
02

Find Your Secret Sauce

Before we write a word, we make sure your story holds up — what you stand for, how you sound, and why it matters.

View branding work →
03

Find and Nurture Leads

From email campaigns to long-form articles, I write and test the pieces that keep people reading.

Explore long-form content →
Questions you may be asking

FAQs

I help you figure out what to say, how to say it, and where it belongs. That usually means shaping your website, emails, or messaging so they sound like you and make sense to the people you're trying to reach. Sometimes it also means digging into your analytics to figure out why the current version isn't working.
Mostly websites, brand messaging systems, and email campaigns. I also jump in on content audits, UX writing, article writing, or one-off copy edits when teams need a second set of eyes.
Both. I love helping small businesses and individual contributors define their voice. I also consult for universities and organizations that need content strategy at scale. If you're not sure whether you qualify, you probably do — just reach out.
Every project is different, so I price based on scope. After a short intro call, I'll send a quote and timeline that fits your goals. No mystery rates, no scope creep surprises.
Fill out my contact form or email bymbrigidreilly@gmail.com. Tell me a little about your project and we'll schedule a short discovery call. I try to respond within 2–3 business days.

I also do the other stuff.

I write and direct short films, co-created a queer comedy pilot, and raised $10K to fund it. Turns out making an audience feel something translates pretty well whether you're writing a landing page or a pilot episode.

See the creative work →
My Work

Selected Work

Article

Industry 4.0 vs. 5.0: What's the Difference?

Rutgers School of Engineering View Sample → Article

Prepare for Healthcare Management in the Digital Age

MTSU Flex MBA View Sample → Article

Introduction to Sustainable Supply Chains

University of San Francisco View Sample → Optimization

UIC MBA Content Optimization

UIC Business View Project → Optimization

UMKC Admissions Callout

University of Missouri–Kansas City View Project → Optimization · Brand

UX Best Practices Guide

Internal / Brand Development View Project → Landing Page

Online MBA Landing Page Suite

UIC Business

Main LP plus concentration-specific pages for Marketing and Finance tracks.

View Sample → Landing Page

Master of Legal Studies Landing Page

UC Law San Francisco View Sample → Landing Page

Online Sport Management Masters Landing Page

University of Florida View Sample → Website · Brand

AllCampus.com

AllCampus View Site → Website · Brand

AllCampus.org

AllCampus View Site → Website

UIC Business Graduate Programs Site

UIC Business View Site → Website

Master of Legal Studies Program Site

UC Law San Francisco View Site → Website

Education Programs Site

Lehigh University View Site → Website

Sport Management Program Site

University of Florida View Site → Website · PDF

Sport Management Career Guide

University of Florida View PDF → Brochure

MBA Program Brochure

UIC Business View PDF → Brochure

Master of Legal Studies Brochure

UC Law San Francisco View PDF → Brochure

Sport Management Program Brochure

University of Florida View PDF → Email

REGAL Email Campaign

Internal Project View Project → Email

High vs. Low Intent Email Strategy

Internal Project View Project →

Ready to make your copy actually work?

Available for freelance projects and open to senior content leadership conversations.

Let's Talk